Built to be found. Built to be cited.

Customers search in two places now: the search bar and the AI assistant. We build your site and listings so both can find your business, understand it and describe it accurately.

Signal pathfafo / seo + aeo
SEO · search engine optimization

Rank where customers look.

Search engines reward sites that are fast, clear, trustworthy and genuinely useful. We fix what's holding you back, then build the signals that move you up.

01Technical SEO

Crawlability, indexing, page speed, mobile usability, redirects, canonical tags and sitemaps, fixed and verified.

02Local SEO

Google Business Profile optimization, consistent name, address and phone across directories, and location pages that earn map-pack visibility.

03On-page optimization

Titles, descriptions, headings and internal links matched to the searches your customers actually make.

04Content

Service pages and articles that answer real questions, written to be read by people first.

05Reporting

Plain-English reports on what changed, what we did and what's next. No vanity metrics.

06Search console

Google Search Console and Bing Webmaster Tools set up, so you own your search data.

AEO · AI search optimization

Be the answer AI gives.

When someone asks an AI assistant "who's a good roofer near me?" or "what's open late in Slidell?", the answer comes from what the AI can find, understand and trust about each business.

AEO makes your business easy for AI to read, describe accurately and cite, with structured facts, clear answers and consistency everywhere your business appears.

01Structured data

Schema.org markup for your business, services, hours, location, FAQs and reviews, so machines read facts, not guesses.

02Answer-ready content

Clear question-and-answer sections that match how people phrase questions to AI assistants.

03Entity consistency

The same name, address, phone, hours and services across your site, profiles and directories.

04AI crawler access

robots.txt and llms.txt reviewed so the assistants you want can read your public pages.

Example markupfictional business
<script type="application/ld+json">
{
  "@type": "RoofingContractor",
  "name": "Ironbark Roofing Co.",
  "areaServed": "St. Tammany Parish, LA",
  "telephone": "+1-985-555-0100",
  "openingHours": "Mo-Fr 07:00-18:00",
  "hasOfferCatalog": { … },
  "aggregateRating": { … }
}
</script>
What AI assistants and search engines read behind the page. Fictional business and placeholder phone number.
Free, instant, real

Where does your site stand?

Our audit fetches your page and checks SEO basics, metadata, structured data, mobile readiness and AI search readiness. Real measurements only, and it tells you what it didn't measure.

SEO & AEO questions

Straight answers.

What's the difference between SEO and AEO?
SEO helps you rank in search results. AEO helps AI assistants and AI search features understand your business and cite it in their answers. They share a foundation: a fast, well-structured site with clear, accurate information.
How long does SEO take to work?
Technical fixes can be picked up within days to weeks of being crawled. Rankings for competitive searches usually take months of consistent work. Anyone promising instant results is guessing.
Can you guarantee a #1 ranking or an AI mention?
No. Search engines and AI assistants decide what they show. We commit to the work and report what changed.
Do you need access to my Google Business Profile?
For local SEO, yes, as a manager on the profile. You keep ownership, and access can be removed at any time.
Get found

Let's put you on the map.